About Us

CIDA is more than furniture.
It is a state of mind. Embodied by a team that wants to make difference.

CIDA is part of the 1886Ventures family. It all started back in 2019 as a project within the Mercedes-Benz innovation department Lab1886 and was successfully tested as a pilot in China. In October 2021 it became part of the 1886Ventures portfolio. Since March 2023 CIDA officially started its first cooperation with Mercedes-AMG.

The Team

The CIDA-team is the strong foundation of our company with a set of excellent skills and a true circular mindset. But above our entrepreneural, digital and financial know-how we all share the passion for creating sustainable, modern luxury products for iconic brands.

Florian Hoffmann
Managing Director

Serial Entrepreneur, Former COO Lab1886 Beijing, Former Head of Partnerships & Commercialization 1886Ventures

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Tom Feuerstein
CTO

Platform, Tech & Production, Blockchain & VR/AR Geek, R&D Project Mercedes Benz Advanced Manufacturing

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Michael Midiani
CFO

Pricing Expert, ESG Accounting and Controlling, Investor Relations, Venture Architect

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Kai Joachim Siebert
Managing Partner 1886Ventures

Finance and M&A Expert. Former Director Finance Daimler AG Headquarter, Stuttgart. Former Director Corporate Controlling Mercedes-Benz AG und Daimler AG Headquarter, Stuttgart. Former CFO Mercedes-Benz AMG GmbH

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About Us

The Team

The CIDA-team is the strong foundation of our company with a set of excellent skills and a true circular mindset. But above our entrepreneural, digital and financial know-how we all share the passion for creating sustainable, modern luxury products for iconic brands.

Let'sCollaboarate

Let's
Collaboarate