About Us

CIDA is more than furniture.
It is a state of mind. Embodied by a team that wants to make difference.

CIDA is part of the 1886Ventures family. It all started back in 2019 as a project within the Mercedes-Benz innovation department Lab1886 and was successfully tested as a pilot in China. In October 2021 it became part of the 1886Ventures portfolio. Since March 2023 CIDA officially started its first cooperation with Mercedes-AMG.

The Team

The CIDA-team is the strong foundation of our company with a set of excellent skills and a true circular mindset. But above our entrepreneural, digital and financial know-how we all share the passion for creating sustainable, modern luxury products for iconic brands. 

Florian Hoffmann
Managing Director
Serial Entrepreneur, ​Former COO  Lab1886 Beijing,​ Former Head of Partnerships & Commercialization 1886Ventures​
Tom Feuerstein
Platform, Tech & Production, Blockchain & VR/AR Geek, R&D Project Mercedes Benz Advanced Manufacturing
Michael Midiani
Pricing Expert,​ ESG Accounting and ​Controlling, ​Investor Relations, ​Venture Architect
Kai Joachim Siebert
Managing Partner 1886Ventures
Finance and M&A Expert. Former Director Finance Daimler AG Headquarter, Stuttgart. Former Director Corporate Controlling Mercedes-Benz AG und Daimler AG Headquarter, Stuttgart. Former CFO Mercedes-Benz AMG GmbH